Client presentations should be more text heavy than portfolio presentations to potential clients
You should explain all of your decisions, which shows all of the research you did to prepare and design
You need to explain your intentionality of your design choices so the client knows that everything was chosen with a purpose
Explain your logo, and break it into visual pieces if needed to explain the different concepts wrapped up in it
If using a wordmark, explain the meaning behind it as well
Show some of your brainstorming and sketches
You could also show how the logo looks while on a grid (screenshot while working on it) and then explain the spacing
Show how the logo can be featured as black and white and with color and/or filled in, etc. to show it's versatility
Have a page to present the font with a description of what the font means
Explain the meanings behind the serif/sans serif and why you chose it
You could also feature a menu/brand package using the font, or you could just create a page that features all of the different weights/varieties available
At this point you should start to show some mockups if you have not already
If your client has a product that you did a packaging design for, make sure to feature that as well
Be creative with your color palette presentation
Don't just use a color wheel, but figure out a more creative way to feature it somehow referencing the company/brand
Name your colors to match the company's brand language
Feature your icons if you created special ones for their website or packaging
Consider showing a digital mockup (homepage on a computer screen or phone), even if the company is not online
This will show that you are thinking to the future for them, and hope that they will hire you to design for them in the future
Use your client's typography, colors, etc. throughout your client presentation to create cohesion
Put a headline on each page to sum up what it is about
Page by Page Details
Page 1 - Title page
You will leave this page up as you introduce yourself and talk in the beginning before the presentation
Make sure you feature one of your designs here
Include the company name you are presenting to along with "brand" or "logo presentation"
Your company name and logo
Date of presentation
Page 2 - Concept page
Show a sketch or two (could be used as a watermark)
Logo with arrows pointing to different parts with explanations of what they mean
Possibly explain a design concept choice in more detail if you feel it is important for the client to know your reasoning behind it
Write the text as if you are talking directly to the client
Page 3 - Research page
This one is not required, but can be helpful
Show what you learned through your research
Use some brand language and/or shapes if you have them
Use industry related photos to enhance this page
Page 4 - Customer Profile
Also know as user persona
This is helpful in a client presentation, but not required in a portfolio presentation to potential clients
Include a watermark or their logo somewhere on this page
Things to include on this page (all things made up to create a person to envision using their service):
Name
Age
Occupation
Income
Location (country is ok, or be more specific to region/city)
Education
Three goals related to their business
Three values related to their business
Page 5 - Style Board
Also know as a mood board
This page is not required, but shows all of the preparation you did before starting your design
Can show just one board, or multiple to show different moods
Page 6 - Brand Language
Combine some elements on this page
List key characteristics of the brand - key words
Show some of those words in a mockup
Describe the brand language and how it relates to the company
These phrases/words could be used on packaging, advertising, social media posts, and external communications
Page 7 - Color Palette
Have a heading in the middle that describes where you got your inspiration from for the color palette
Include color swatches in a creative way
Include RGB, CMYK, and Hex color codes for each color you feature
Could include part of your style board if you used the eye dropped tool to choose colors from those pictures
Page 8 - Typography
This is where you will feature your chosen typography for the logo and/or brand
You would show the font name, the size you used, whether it was bold, etc., and any other details you may have created such as leading and/or tracking for each size
If you are creating a brand, also show each heading level size (h1, etc), whether it is always all caps at that size, all lowercase, italic, or whatever specific features you want to set
Could include a short paragraph explaining why you chose the font you did
Page 9 - Something Specific to Client
In the class the teacher was creating a presentation for a restaurant, so this page was an example of a menu that she created with some mockups to go with it
Address all client brief questions, requests and concerns
Page 10 - Photos
This is where you can feature the photos you have collected that match the brand language, ethos, personality and voice.
Place photos in grid style format, with a few of the boxes reserved for your text.
Make sure to include your logo in the middle
Page 11 - Mockups of Gear with Logo
Feature whatever type of gear is appropriate for the company you are designing for
Could just feature t-shirts with the log, take-out boxes, cloth bags, etc.
Feature the logo, or different versions of the logo, on this page. Could make them like a watermark so they are not the feature, but they are still there
Page 12 - Digital Applications
This page could feature different mobile website headers you create
You could show it using different colors from the brand
You could show the headers featuring different versions of the responsive logos you designed using different color combinations
You could show the responsive logo in different color combinations
Definitely show a mockup up what the landing page could look like on a mobile phone
Could also use one of the photos from your collection to help fill the page
Page 13 - Contact Page for Your Business
Include a statement about how you would like to continue brand building with them
Include your company name and logo
Include the date
Create a transparent PNG of your signature and include on the page
Page 14 - Logo Design
Could just be a solid background featuring the logo you designed for them
Could be a repeating pattern they could use in adverising
Create a brand asset for them
Be creative in your design so that they see what you can do and that makes them want to do more business with you
